PRESS & QUOTES

1/20
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By Brant Cox

After one bite of a Shappy Pretzel, you’ll realize quickly how many sh*tty soft pretzels you’ve eaten in your life. 

In a year where so much (OK, everything) has felt uncertain, nostalgia is a rock we’ve all relied on. Maybe you’ve picked up jump roping, binged that one show you loved from the ’90s, or accidently tie-dyed your dog after polishing off two bottles of wine. Either way, it’s entirely natural to rehash happy memories, particularly when it makes the current situation so much more palatable. If you’re looking for your next outlet, head immediately to Shappy Pretzel Co....

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by Karl Schmid

Don't get it twisted, actor Adam Shapiro is in the pretzel business

Actor Adam Shapiro is obsessed with the Philly soft pretzels he grew up with. Known for roles on the big and small screen such as the films, 'Steve Jobs', 'Mank' and 'Now You See Me', Adam Shapiro has had a successful career in front of the camera for 20 years...

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with Katie Lowes and Ryan Seacrest

Shappy Pretzel Co. is born...

check out how it all started...on national TV. in our living room. at 6am. 

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by Allison Levine

PLEASE THE PALATE PICK OF THE WEEK: DELICIOUS PHILLY PRETZELS FROM SHAPPY PRETZEL CO

During quarantine over the past year, lots of people started baking. While I found myself enjoying cooking, I did not catch the baking bug that so many others caught. And, while baking became a hobby for many, for Adam Shapiro it became a new business called Shappy Pretzel Co. Better known as an actor on Mank, The Affair, and Mindy Kaling’s Never Have I Ever, Adam Shapiro started baking soft Philly-style pretzels which have become the favorites of celebrities and are the Please The Palate pick of the week...

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hosted by Carolyn McArdle

Uniquely Small Biz Podcast's Inagural Episode

Host Carolyn McArdle talks with Adam Shapiro, actor and owner of Shappy Pretzel Co., about how his favorite snack became a side hustle and grew to be a business. Listen to ‘Pandemic Pivot’ to hear how Adam went from Hollywood actor to self-proclaimed pretzelpreneur. 

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by Marni Manko

Abington Native Adam Shapiro Talks Side Hustles, Soft Pretzels and Starring in Two of Fall's Most Anticipated Small Screen Projects

Adam Shapiro may not be as instantly recognizable as some of his fellow Philly-born thespians, but this Abington native is fast becoming one of this town’s most prolific film, TV and theater actors. 

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By Chris Gardner

How Actor Adam Shapiro Turned Pandemic Cooking Experiment Into Bustling Soft Pretzel Business

Philadelphia native Adam Shapiro missed the city's ubiquitous soft pretzels so much that he attempted to make them at home amid the COVID-19 pandemic. After perfecting the pretzels, he created Shappy Pretzel Co. with a boost from wife Katie Lowes and Ryan Seacrest...

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with the KTLA News Team

What to Eat this 4th of July

"I don't know of anything more patriotic than a soft pretzel stuffed with red, white, and blue oreos!" Brandi Milloy...

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by Audrey Farnsworth

Hark, all ye soft pretzel fans rejoice — you have a new church. Actor Adam Shapiro got bored during quarantine and started baking, which is something that most likely resonates with all of us.

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with Jessica Holmes

Meet the Hollywood couple turned ‘pretzel-preneurs’ behind Shappy Pretzel Co.

Actor Adam Shapiro loves soft pretzels from his home city of Philadelphia.

He went looking online for a recipe to make for his son, when he realized there weren’t any that he loved. That’s when he decided to make up his own.

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by Caroline Gelabert-Noh

WHERE TO FIND THE BEST SOFT PRETZELS IN LOS ANGELES

...From there, a celebrity following ensued, and since August of 2020, over 100,000 pretzels have been sold. This “Philly born, LA bread” story is almost like its own rom-com...

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by Nick Wiger

The Doughboys give a big ole' Philly Shout Out to Shappy Pretzel Co.

Same high school, both in LA, both obsessed with dough...

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Live on Air with Ryan Seacrest

"This is my favorite pandemic success story..."

click to watch...

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with Kelly Ripa and Ryan Seacrest

Kelly's Shappy Pretzel Birthday

Check out Shappy Pretzel back on Live with Kelly and Ryan suprising Kelly for her birthday!

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by Brittany Martin

These Small-Batch Bakers Are Achieving Pretzel Perfection

Pretzels, that most delightfully loopy of bread products, are on the rise in L.A.–and, as happened with the pretzel’s close cousin, the bagel, in recent years, pop-up and Instagram-based artisans are at the vanguard. These makers are hand rolling and salting carby treats that put the typical mall snack to shame..

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by Denise Petsky

‘The Affair’s Sarah Treem & Adam Shapiro Team On Fundraising Effort For L.A. Schools’ Families First Amid Pandemic

Treem has reached out in a letter to friends and colleagues to enlist their help, and for their generosity, all donors will receive a gift from Shapiro’s newest venture, Shappy Pretzel Co., maker of Philly-style soft pretzels in L.A...

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by Marni Manko

Abington Native Adam Shapiro Talks Side Hustles, Soft Pretzels and Starring in Two of Fall's Most Anticipated Small Screen Projects

Adam Shapiro may not be as instantly recognizable as some of his fellow Philly-born thespians, but this Abington native is fast becoming one of this town’s most prolific film, TV and theater actors. 

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by Laila Muhammed

"This may be LA's best soft pretzel."

Actor Adam Shapiro’s latest venture may surprise you. He grew up on Philly soft pretzels and when he could no longer travel back home to get them during the pandemic he went ahead and created his own pretzel kitchen. “California Live” and Laila Muhammed check out Shappy Pretzel Co., a pretzel truck that moves across Los Angeles serving up Philly-style pretzels."