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PRESS & QUOTES

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By Brant Cox

After one bite of a Shappy Pretzel, you’ll realize quickly how many sh*tty soft pretzels you’ve eaten in your life. 

In a year where so much (OK, everything) has felt uncertain, nostalgia is a rock we’ve all relied on. Maybe you’ve picked up jump roping, binged that one show you loved from the ’90s, or accidently tie-dyed your dog after polishing off two bottles of wine. Either way, it’s entirely natural to rehash happy memories, particularly when it makes the current situation so much more palatable. If you’re looking for your next outlet, head immediately to Shappy Pretzel Co....

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By Amelia Schwatrz

All the Chef Cameos in 'The Bear' Season 3, in Chronological Order

Another devoted member of chef Andrea Terry’s team at Ever is Adam Shapiro, portrayed by an actor, writer, and director of the same name, Adam Shapiro. In Episode 1’s flashback, Shapiro enviously peers over at Carmy and Luca as they shell peas at double his own speed. In the present, Shapiro poaches Sydney, hoping she will leave The Bear to become chef de cuisine at his upcoming restaurant. The real Adam Shapiro might not be a restaurant chef, but he does own a food business of his own, Shappy Pretzel Co. According to his website, Shapiro developed his recipe for Philadelphia-style soft pretzels while homesick during the pandemic. Now, Shappy Pretzels are available for pick-up at their Los Angeles headquarters and delivery nationwide. 

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Live on Air with Ryan Seacrest

"This is my favorite pandemic success story..."

click to watch...

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by Tastemade

Shappy Joins The Curious Chef Stephanie Izard on Tastemade

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from Chris Ryand and Andy Greenwald

The Watch Talks Shappy and 'The Bear'

Every week, The Ringer's Andy Greenwald and Chris Ryan -- longtime friends and pop culture addicts -- break down the latest in TV, movies, and music.

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by Audrey Farnsworth

Hark, all ye soft pretzel fans rejoice — you have a new church. Actor Adam Shapiro got bored during quarantine and started baking, which is something that most likely resonates with all of us.

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with Jessica Holmes

Meet the Hollywood couple turned ‘pretzel-preneurs’ behind Shappy Pretzel Co.

Actor Adam Shapiro loves soft pretzels from his home city of Philadelphia.

He went looking online for a recipe to make for his son, when he realized there weren’t any that he loved. That’s when he decided to make up his own.

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by Caroline Gelabert-Noh

WHERE TO FIND THE BEST SOFT PRETZELS IN LOS ANGELES

...From there, a celebrity following ensued, and since August of 2020, over 100,000 pretzels have been sold. This “Philly born, LA bread” story is almost like its own rom-com...

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by Nick Wiger

The Doughboys give a big ole' Philly Shout Out to Shappy Pretzel Co.

Same high school, both in LA, both obsessed with dough...

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6/25/24

Adam Shapiro talks messenger bags, Shappy Pretzel Co. and 'The Bear'

You can see Adam Shapiro in Season 3 of "The Bear." Season 3 of "The Bear" will now premiere at 6 p.m. on June 26 on Hulu and FX, three hours ahead of the show's original June 27 date. This segment aired on the KTLA 5 Morning News on June 25, 2024.

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By Brant Cox

For a second year, Abington actor Adam Shapiro is bringing a taste of Philly to Oscars red carpet

"Yo, Action News, we got pretzels," says Abington native and Hollywood actor Adam Shapiro. "Let's go to the Oscars!" Shapiro's Shappy Pretzels are back this year for Hollywood's biggest night. Last year, host Jimmy Kimmel had an idea. "He was like, 'How about the Oscars? What if we put them under the seats?" Shapiro recalls. "I said, 'Let's go!'"

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By Chris Gardner

How Actor Adam Shapiro Turned Pandemic Cooking Experiment Into Bustling Soft Pretzel Business

Philadelphia native Adam Shapiro missed the city's ubiquitous soft pretzels so much that he attempted to make them at home amid the COVID-19 pandemic. After perfecting the pretzels, he created Shappy Pretzel Co. with a boost from wife Katie Lowes and Ryan Seacrest...

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by Karl Schmid

Don't get it twisted, actor Adam Shapiro is in the pretzel business

Actor Adam Shapiro is obsessed with the Philly soft pretzels he grew up with. Known for roles on the big and small screen such as the films, 'Steve Jobs', 'Mank' and 'Now You See Me', Adam Shapiro has had a successful career in front of the camera for 20 years...

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with the KTLA News Team

What to Eat this 4th of July

"I don't know of anything more patriotic than a soft pretzel stuffed with red, white, and blue oreos!" Brandi Milloy...

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with Kelly Ripa and Ryan Seacrest

Kelly's Shappy Pretzel Birthday

Check out Shappy Pretzel back on Live with Kelly and Ryan suprising Kelly for her birthday!

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by Brittany Martin

These Small-Batch Bakers Are Achieving Pretzel Perfection

Pretzels, that most delightfully loopy of bread products, are on the rise in L.A.–and, as happened with the pretzel’s close cousin, the bagel, in recent years, pop-up and Instagram-based artisans are at the vanguard. These makers are hand rolling and salting carby treats that put the typical mall snack to shame..

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by Denise Petsky

‘The Affair’s Sarah Treem & Adam Shapiro Team On Fundraising Effort For L.A. Schools’ Families First Amid Pandemic

Treem has reached out in a letter to friends and colleagues to enlist their help, and for their generosity, all donors will receive a gift from Shapiro’s newest venture, Shappy Pretzel Co., maker of Philly-style soft pretzels in L.A...

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by Marni Manko

Abington Native Adam Shapiro Talks Side Hustles, Soft Pretzels and Starring in Two of Fall's Most Anticipated Small Screen Projects

Adam Shapiro may not be as instantly recognizable as some of his fellow Philly-born thespians, but this Abington native is fast becoming one of this town’s most prolific film, TV and theater actors. 

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by Laila Muhammed

"This may be LA's best soft pretzel."

Actor Adam Shapiro’s latest venture may surprise you. He grew up on Philly soft pretzels and when he could no longer travel back home to get them during the pandemic he went ahead and created his own pretzel kitchen. “California Live” and Laila Muhammed check out Shappy Pretzel Co., a pretzel truck that moves across Los Angeles serving up Philly-style pretzels."

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Blippi

Blippi and Meekah Visit Shappy Pretzel!

Join Blippi on an exciting culinary journey as he explores the delicious world of pretzels! In this engaging video, Blippi delves into the fascinating process of pretzel making, sharing fun recipes and adventurous moments along the way. Get ready to twist, bake, and taste the magic of pretzels with Blippi!

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By Brant Cox

Check out the segment here!

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By Esther Zuckerman

From Acting in ‘The Bear’ to Actually Making Food

Striking actors and writers are feeding the picket lines with goodies from their startups

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by Karl Schmid

Philly Guy Baked 4,000 Soft Pretzels for Celebs to Snack on during Academy Awards

Hollywood’s biggest celebrities celebrated the 95th annual Academy Awards yesterday. While it was amazing to see awards go out to deserving actors, it was also amazing to see a salty and satisfying Philadelphia presence. 

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CBS LA

Adam Shapiro helps us celebrate National Pretzel Day

Actor and pretzel enthusiast, Adam Shapiro was on "The Morning Wrap" to celebrate this special day and show Kalyna how to make an authentic Philly soft pretzel! Adam is the owner of Shappy Pretzel, which has pop up stores across Los Angeles.

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with Katie Lowes and Ryan Seacrest

Shappy Pretzel Co. is born...

check out how it all started...on national TV. in our living room. at 6am. 

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by Allison Levine

PLEASE THE PALATE PICK OF THE WEEK: DELICIOUS PHILLY PRETZELS FROM SHAPPY PRETZEL CO

During quarantine over the past year, lots of people started baking. While I found myself enjoying cooking, I did not catch the baking bug that so many others caught. And, while baking became a hobby for many, for Adam Shapiro it became a new business called Shappy Pretzel Co. Better known as an actor on Mank, The Affair, and Mindy Kaling’s Never Have I Ever, Adam Shapiro started baking soft Philly-style pretzels which have become the favorites of celebrities and are the Please The Palate pick of the week...

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hosted by Carolyn McArdle

Uniquely Small Biz Podcast's Inagural Episode

Host Carolyn McArdle talks with Adam Shapiro, actor and owner of Shappy Pretzel Co., about how his favorite snack became a side hustle and grew to be a business. Listen to ‘Pandemic Pivot’ to hear how Adam went from Hollywood actor to self-proclaimed pretzelpreneur. 

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by Marni Manko

Abington Native Adam Shapiro Talks Side Hustles, Soft Pretzels and Starring in Two of Fall's Most Anticipated Small Screen Projects

Adam Shapiro may not be as instantly recognizable as some of his fellow Philly-born thespians, but this Abington native is fast becoming one of this town’s most prolific film, TV and theater actors. 

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by Emily Tyra

"He perfected a Philly-style preztel."

Now for a cameo from actor Adam
"Shappy" Shapiro. The Philly native became pretzel vendor to the stars during the pandemic, when he perfected a Philly-style soft pretzel and offered it from his Los Angeles driveway to friends. His pretzel pop-up became a Hollywood hit-and a bona fide business. Shappy pretzels were given out at the 2023 Academy Awards, and Kristen Bell, Ryan Seacrest and Tyra Banks all professed their love. Feeling starstruck? Shappy ships.

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